Saturday, December 28, 2019

Life Course Development Interview. Name. Institution. Date

Life Course Development Interview Name Institution Date Introduction Development refers to a series of age-related changes that occur over an individual’s life course. Several famous psychologists such as Erik Erikson, Sigmund Freud, Lawrence Kohlberg, and Jean Piaget describe development of an individual as a series of phases or stages. In this case, a stage refers to a period in development in which individuals exhibit typical patterns in behavior and establish certain capabilities. The various stages of development as outlined in various developmental theories and concepts that would be analyzed in the paper share three main assumptions. The firs assumption that individuals go through stages in a given order, with each phase†¦show more content†¦It is through her financial discipline that she developed in her childhood that she managed to save and bought her first house on her late thirties. Erik Erikson’s Theory of Psychosocial development Just like Sigmund Freud, Erikson believed in the significance of early childhood. However, he believed that an individual’s personality development occurs over the individual’s entire course of life. In the early 1960s, Erik Erikson proposed a theory that provided a description of eight different stages of human development (Scheck, 2014). According to him, in each phase, individuals face new challenges and the outcome of the stage depends on how individuals handle the encountered challenges (Scheck, 2014). The stages are named based on the possible outcomes. Trust versus mistrust. This is the first stage which comes in the first year after a child’s birth. In this stage, children depend entirely on adults for basic needs such as warmth, comfort and food. If the caretakers provide these needs in a reliable manner, the children become attached to them and develop a sense of security (Scheck, 2014). Otherwise, the babies may develop insecure attitude or mistrust. This theory affirms the response received from the interviewee regarding her childhood years. She explained that she used to feel more secure and trusted her father more than her mother. This can be associated with the fact thatShow MoreRelatedAn Interview to Compare Adult Learners1613 Words   |  6 PagesThe purpose of this 10 minutes interview with three different individuals in age ranges of 20’s, 40’s, and 60’s is simply to give me a better understanding of how and where adult education practices. With the use of some questionnaires, the three inte rviews have shown that in different age ranges view learning differently. Everyone can learn new ideas and concepts even with age differences and economic status but, what needs to be learned and the purpose of learning are different depending on theRead MoreProblems And Solutions Of Identity1475 Words   |  6 PagesFirst name Last name Instructor’s name Course Date Problems and Solutions to Identity in Society Identity is determined by how individuals perceive themselves, how society perceives them, and how they view themselves in Society. Indeed, individual identities can be affected by different holds including community and pressure to conform to the various societal institutions such as school or work environments. Additionally, life balances in schools or work as well as propaganda can influence how anRead MoreThe Perfect Coordination Between Theory And Practice Essay1217 Words   |  5 Pagesstudents were placed by the Department in various organizations, research institutions as well as development projects as a part of the Internship Program requirement. The goal of this analysis is to expose the student in organizational work situation and also to provide an opportunity for applying classroom learning in practice. As an indispensable part of BBA program, I, Khondaker Shihab, was placed in Bangladesh Development Bank Limited, BDBL Bhaban, 8, Rajuk Avenue, Dhaka-1000 under the directRead MoreReflection On My Learning Skills Development During This Semester1266 Words   |  6 Pages Nursing: Portfolio Assignment Name Institution Professor Course Date Task 1: Reflection on your learning skills development during this semester Nurse education comprises of practical and theoretical training offered to student with the aim of preparing them for their roles as nursing professionals. This semester has broadened my learning skills, approaches and strategies. My expectations was to develop effective communication skills needed in the nursing profession besides effectiveRead MoreCritically Discuss A Major Global Issue Facing Your Own Country1630 Words   |  7 Pageswords) Quality of higher education in Vietnam 1. Introduction In the 21st century, education continuous keep the key role in development and consequently, the attention of public to quality of education are risen highly, especially to higher education. Ensuring quality to meet the demands of industries and students themselves is the priority of higher education institution in Vietnam, however, from the perspective of autonomy, this issue is the main constrain for universities to do their targetRead More3rto Resourcing Talent Essay5855 Words   |  24 PagesCIPD ASSIGNMENT SUBMISSION DECLARATION To be completed by candidate: |Centre name: |SELHURST CONSULTING | | |Candidate name: |Angelina Algieri | | |CIPD Qualification undertaken: Read MoreField Attachment Report2692 Words   |  11 PagesSIGNATURE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ NAME †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ DATE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ A FIELD ATTACHEMENT REPORT SUBMITTED TO KAMPALA INTERNATIONAL UNIVERSITY IN PARTIAL FULLFILMENT OF THE REQUIREMENT OF DEGEREE OF BACHELOR OF ECONOMICS AND APPLIED STASISTICS AUGUST 2012 DECLEARATION I, AYEN MORIS OKUCU declare that this report my own as a result of field training and has never been submitted to any institution of learning for any academic award. SignatureRead MoreIndustrial Attachment Report2008 Words   |  9 Pagesyear in the four year course undertaking. This is normally undertaking in the long vacation which last for a period of three months. The industrial attachment considers the course taking in the tertiary. Students normally go to an institution related to their course of study. Industrial attachment involved both the private and public institution or government organizations. Normally the institutions (Ghana Telecom University College) negotiate with the various institution or organization to attachRead MoreManagement Information Systems Program for Poughkeepsie Childrens Home3244 Words   |  13 Pagesï » ¿Report Plan: Management Information Systems Program for Poughkeepsie Childrens Home Name Institution Professors Name Course Date Contents 1.0 Introduction 2 1.1 Background of the Organization 2 1.2 Recommended Program 2 2.0 Problem Statement-Purpose of the Report 4 3.0 Resources to Support Project 5 3.1 Use-Case Diagrams 5 3.2 Information Technology tools: 9 4.0 Methods to Gather Information 11 5.0 Evaluation and Assessment of the System 12 References 14 Executive Summary Read MoreThe Study of Contributions of the Commercial Banks to the Development of Small-Scale Firms13196 Words   |  53 Pages DATE (STUDENT) CERTIFICATION I hereby certify that the student has been supervised in undertaking the study submitted herein and confirm that the student has my permission to present it for assessment. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. MR. RICHARD DONKOR DATE (SUPERVISOR) I hereby declare that copies of this dissertation

Thursday, December 19, 2019

Swot Analysis Swot And Swot - 1957 Words

SWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected markets.Even more importantly, SWOT helps a company to determine where it exceeds greatly in strategy and areas in which more improvements are needing to be made. SWOT is heavily utilized by many corporations and this analysis has gained an even greater global welcoming from its comprehensible structure in which is highly regarded for many aspects such as organizing a company’s strategic position when developing a marketing plan. SWOT is primarily one of the most essential tools in analysis of marketing data and information (Ferrell Hartline, 2014, p. 85). Furthermore, it is considered as highly effective and useful in unveiling competitive advantages that can influence a company s marketing strategy if it s performed correctly. Additionally, there are many considerable benefits of a SWOT analysis such as it provides simplicity, lowers costs associated with strategic planning, provides flexibility, easy integration and synthesis and fosters collaboration. Furthermore, theseShow MoreRelatedSwot Analysis : Swot And Swot2320 Words   |  10 PagesSWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis, which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selectedRead MoreSwot Analysis Of Swot And Swot Analysis738 Words   |  3 Pagesknown as SWOT analysis. The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets. SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronymRead MoreSwot Analysis Of Swot Analysis : Swot1223 Words   |  5 PagesOnStar – SWOT Analysis To help OnStar determine if home monitoring services should be added to its list of products and services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines what an organization, like OnStar, can and cannot do, as well as determines its opportunitiesRead MoreSwot Analysis : Swot And Swot1081 Words   |  5 PagesSWOT Analysis: A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960-1970 and it was presented by Mr. Albert S. Humphrey a American business and management consultant by using data from fortune 500 companies. We can succeed in our life if we use our talents to our full extent. Similarly, we‘ll have some problems if we know our weakness are, and if we manage these weaknesses so that we don’t matter in the work we do. To understand more about our self and our externalRead MoreSwot Analysis Of Swot Analysis : Swot911 Words   |  4 Pages SWOT Analysis In the article â€Å"SWOT analysis† Harmon (2015) offered a definition for SWOT analysis, the purpose of the SWOT analysis, the advantages of performing a SWOT analysis, and outlined and discussed the four components of the SWOT analysis. SWOT analysis is a planning and brainstorming tool that helps people evaluate an idea or project for a business or formulate a business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths, Weaknesses, OpportunitiesRead MoreSwot Analysis : A Swot1371 Words   |  6 Pages SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business. SWOT analysis is a form of situational analysis in which internal strengthsRead MoreSwot Analysis : A Swot1708 Words   |  7 Pages A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage Internal Strengths 1. Self-motivated 2. I am organised; accurate and pay attentionRead MoreSwot Analysis : A Swot852 Words   |  4 PagesStrength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by businesses. Organizations use the SWOT analysis technique to figure out and understand their areas of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could look into (opportunities) and things that pose as intimidations to the organization (threats). There are many obstacles to overcome when it comes to international expansion. Obstacles such as; language andRead MoreSwot Analysis : The Swot1888 Words   |  8 PagesThe SWOT analysis, a strategic planning tool was developed by Albert Humphrey in the 1960’s and 1970’s. Albert is said to have come up with this strategic planning tool through the use of data the Fortune 500 companies in the United States of America at that time (Lancaster Massingham, 2011). A SWOT analysis determine s the strengths, weaknesses, opportunities and threats, which are a relevant part of any organization especially the ones that get involved in new ventures. This tool assists the usersRead MoreSwot Analysis : A Swot3101 Words   |  13 Pagesa) Carry out a SWOT analysis to reflect your own current skills and competencies A SWOT analysis is â€Å"a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.†(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a person’s attributes. The strengths and weaknesses usually are internal factors whereas threats and opportunities are mainly external. Advantage Disadvantage

Wednesday, December 11, 2019

How does Robert Browning convey the feelings of narrator for the woman in each of the two poems Porphyrias Lover and My Last Duchess Essay Example For Students

How does Robert Browning convey the feelings of narrator for the woman in each of the two poems Porphyrias Lover and My Last Duchess Essay In Porphyrias Lover he wants to control her feelings when she finally does love him he kills her to control the fact that she does love him and she always will whereas if she were still alive she would stop loving him and he would have no control over that. The way the lover killed her in porphyrias lover is very sudden, and unexpected when you are reading it the start of the poem sounds like everything is fine and suddenly, he kills her. The reader expects that to happen because everything was going so well before, and why would he want to spoil it? But as you read on, it becomes clear. Porphyrias power is stopped when she tells him why she came: Murmuring how she loved me shes too weak, for all her hearts endeavour To set its struggling passion free From pride, and vainer ties dissever, And give herself to me forever. This is Porphyrias weak attempt at breaking-up with the lover. By murmuring she loses her pride. You can even imagine that she had come to him from a party when the speaker, later in the poem, says: tonights gay feast. By breaking-up with him she could possibly enjoy her evening with another man. Lust, a feeling closely linked with love. Porphyria knows that he needs her to care for him but does not want that kind of life any more. She tries to make this break-up less painful for her lover by saying that she would stay with him if she could, but cant. She lies to him. People lie a lot when love is involved due to the sensitivity of the issue. Due to the emotions the narrator is feeling begins to mislead himself, convincing himself that she enjoys his company and worships him and will give herself to him. As he convinces himself of this, he reaches the conclusion that she was his, the repeated word mine makes it clear that will do anything to stay with her. The Lover in Porphyrias Lover seems similar in the ways of being just as possessive and maybe more obsessive. However, the lover is very much in love with Porphyria and this is why he takes her life, as he killed her with her own hair when she told him that she loved him, that moment she was mine, mine. The fact that he was so overwhelmed and in love with her is shown by him killing her to save that moment and her love for him. Also, the man feels no guilt, he feels what he did is perfectly fine because God had not spoken against him, and God has not said a word. It is slightly different in My Last Duchess, because in that one it seems to be further in the past, like its history but in Porphyrias Lover it seems more recent, so it is more sudden. In My Last Duchess he doesnt make it so obvious that she has been killed I gave commands, and all smiles were stopped, it doesnt hit you straight away you have to think about it for a bit to work it out, which is different than in Porphyrias lover. The duke suggests that he has a craves of control. He describes how he is easy annoyed when she does not pay attention or treat him better than anyone else. It is easy to see that he could not control her, and it trying to do so she rebelled against him. .ufb94b329a49f9c1359c046814092bb7c , .ufb94b329a49f9c1359c046814092bb7c .postImageUrl , .ufb94b329a49f9c1359c046814092bb7c .centered-text-area { min-height: 80px; position: relative; } .ufb94b329a49f9c1359c046814092bb7c , .ufb94b329a49f9c1359c046814092bb7c:hover , .ufb94b329a49f9c1359c046814092bb7c:visited , .ufb94b329a49f9c1359c046814092bb7c:active { border:0!important; } .ufb94b329a49f9c1359c046814092bb7c .clearfix:after { content: ""; display: table; clear: both; } .ufb94b329a49f9c1359c046814092bb7c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufb94b329a49f9c1359c046814092bb7c:active , .ufb94b329a49f9c1359c046814092bb7c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufb94b329a49f9c1359c046814092bb7c .centered-text-area { width: 100%; position: relative ; } .ufb94b329a49f9c1359c046814092bb7c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufb94b329a49f9c1359c046814092bb7c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufb94b329a49f9c1359c046814092bb7c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufb94b329a49f9c1359c046814092bb7c:hover .ctaButton { background-color: #34495E!important; } .ufb94b329a49f9c1359c046814092bb7c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufb94b329a49f9c1359c046814092bb7c .ufb94b329a49f9c1359c046814092bb7c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufb94b329a49f9c1359c046814092bb7c:after { content: ""; display: block; clear: both; } READ: Endless Summer Nights EssayHe describes the duchess as a person with a kind personality stating that she he had a soft heart trying to criticise her nature. In both poems, the women who were murdered by men of an insane minds, one murdering her for her love and the to control her life and the way she lives it. There is no real description of the characters lives before the incidents that claim their lives.

Wednesday, December 4, 2019

Public Relations Contemporary Approaches

Question: Discuss about the Public Relations Contemporary Approaches. Answer: Introduction According to statistics done in 2014 from a British gambling consultancy, Singapore has been identified as the second biggest gamblers in the world. . However, the latest statistics from the British Gambling Consultancy recognised that the losses because of the gambling incurred by per individual adult of the country have dropped from last three years. The average of the adult individual of this country has lost 680 (S$1,189) in the last year which is reasonable down from the year of 2010, 822(S$1,451) as per H2 Gambling Capital. Approximately, half of the amount has been lost in casinos in last year, as well as the reminder of the losses has been incurred from the non-casino game, lotteries, offshore gaming website and betting. As per the website of the news magazine The Economist Singapore is ranked second after Australia in term of losses per adult resident in gambling. The full amount of gambling losses incurred by the people of Singapore amounted to S$9.9 Billion and this inclusive of losses by the visitors and tourist in the country (Dilenschneider and Bartiromo 2010). There are ten countries, which are incurred big gambling losses subsequently United States, China, Japan, and Britain and Singapore is also included with these countries for the losses incurred from the gambling. Probably the Singapore is the only country in Asia, where the realistic, actual assessment of the gambling can be accomplished. The assessment for the actual number of the people indulging in gambling and the amount of the losses can be measured (DuheÃÅ'  2012). Strategy In public relations, strategy plays a critical role in determining how organisations handle relationships and demands. (Xavier, Johnston Patel, 2006) Appreciation of strategy can go against the concept of public relations largely as a tactical communication function and thus, public relations practitioners are known as communications technicians rather than managers (Moss and Warnaby, 2000). An organization must come up with a vision to be strategic so as to achieve its long-term goal by considering the opportunities and competencies of the organization. The strategy for the word Public relation determines the tactics and the approaches that are followed for the creation of the appropriate achievement of the result. It also focuses on the enhancements of the approaches taken for the consideration of the strategic objectives made for the achievement of the plan or the program made for the Anti-Gambling Campaign. For the judgement of the strategy of the PR, media plays the appropriate and important for the communication with the public and thereby it also represents the combination of the communications that are requisite for the attainment and influencing the public relations. It also creates the medium for the communication of the business and the objectives that helps in the consideration of the approaches for the purpose of the awareness and the marketing of the Anti-Gambling Campaign that was helps in Singapore in the year 2010 and 2014 (Franklin 2009). Apart from this the integrated plan is made with the enhancement of the multilayer design for the creation of the appropriate marketing plan and thereby it also helps in creating appropriate messages to the public. If the appropriate message cannot be appropriately delivered to the public then the strategy of the PR seemed to be failed with the fail outcomes of the desired objectives and the aims (WoÃÅ'† n 2010). As per the todays strategy of PR (Public Relations), it describes the actions that can be easily achieved by the achieving the predefined goals. The strategies that help in the creation of the implementation of the celebrity endorsement programs that focus for the coverage of the incidents with the help of the media channel and thereby the strategy becomes the part of the PR which helps in the creation of the public awareness programs. This presents the effect of the conduct of the PR in relation to the enhancement of the programs considered for the case study that seals with the Singapore's Anti-Gambling Campaign, particularly the 2010 and 2014 campaign (Barlowe 2014). This campaign seems to be the effective campaign that is made with the help of the PR and thus also helps in providing the satisfaction of the strategies made by the PR for this campaign. The second strategy of the PR in the recent times determines the Budget support conditions which becomes the another strategy for v iewing the position, pitch and the products. It also helps in determining the brainstorming ideas that represents the strategy better strategy formed by the PR for the firm or the organisation. With the appropriate consideration of the case study, the representation is also made which enhances the considerations of the campaign with the results proved to be viral in the country of Germany. Henceforth it represents the considerations of the case study with visualising the tactics made by the PR while creating the platform for the sending the particular messages to the public (Barlowe 2014). This also helps in representing the ideas of the PR that proves that the strategy and the tactics followed by the PR helps in the satisfaction of the consumers taste and the preferences with the appropriate selection of the process for sending the messages about the case of Singapore's Anti-Gambling Campaign, particularly the 2010 and 2014 campaign. The linear strategy approach stresses on the planning aspect of strategy. It looks into the achievement of pre-stated goals and is systematic and logical in its planning process. Acting under the assumption that the organisation is structured orderly, the environment is comparably predictable . This in turn insulate the organisations from environment forces. The strategy NCPG has adopted has always been considered to be linear. Their campaign advertisement has always been put across throughoutthat gambling harms the loved ones the most and not just oneself.For instance, during their 2014 campaign, the advertisement depicts a scene where a father is begging her daughter for access to her savings, which, given that she is a child, is stored in a piggybank. Viewers have to witness the sight of the daughters father begging for money to fuel his addiction and the father having to resort to taking money from his children, expressing no guilt at all, instead believing that the next time will be his time to strike rich (Watson and Noble 2007). Another advertisement shown in 2010, it shows a young girl, where her life is affected from the consequences of problem gambling, from the house being defecated, to the constant arguments which hints that the fathers gambling addiction is root of the problem, with a message in the end, if problem gambling is affecting your family, youve have crossed the line. Clearly seen in the two advertisement, NCPG has aimed to tug at the emotion strings of the viewers, as it is believed that it is a major factor in persuasive advertising when it aims to change viewpoints and not just to inform viewers from a logical point of view. When the advertisement resonated emotionally, a person will not only feels differently, but also react and think differently.(O'Shaughnessy and O'Shaughnessy 2004) Based on the 2014 Gambling Participation Survey, it stated that there has been a significant decrease in the probable pathological and problem gambling rates among Singapore citizens, dropping from 2.6% in 2011 to 0.7% in 2014. It could be said that the campaign could play a part in contributing to this, although it is uncertain to what extend does it directly impact the percentage. (Media release) NCPG has also work hand in hand with Singapores legalised bookmaker, Singapore Pools. Visual aids have been strategically placed in the betting kiosk of Singapore Pools throughout the nation. These visual aids are video stills from the advertisement andthey help to further reinforce the viewers of the message that gambling addiction can be a problem and that help is just a phone call away (Hayes, Hendrix and Kumar 2013). It is but a known fact that world cup tournaments especially that of football world cup is celebrated and worshipped by all soccer lovers around the world and during this time a lot of people invest a lot of money while engaging themselves in the evil gambling game of sports betting (Franklin 2009). In order to tackle this problem the NCPG had taken the opportunity of the recent football world cup tournament and came out with a series of thought-provoking stories and snippets of life of a small boy called Andy who is facing a lot of problems and under a great amount of pressure as is father is engaged in gambling and sports betting. But unfortunately in this case it backfired because of the simple reason that in the advertisement Andy said that he was worried as his father had bet all his money on Germany and in the finals it was Germany that actually won. This became a laughing stock as it was found that instead of becoming an advertisement to stop gambling and sports betting, it le d on to show that betting and gambling can also make wonders for the people doing it, which is a totally wrong message (Green 2010). Theory Theories are the collection of assumptions which explains how the processes work. It is used to make predictions about effects of the work processes. Theories play an important role in explaining the whole processes by describing the concept (Theaker 2004). The importance of theories in the public relation is that it gives an understanding to the public relations practitioners of what and how the public relations actually work. There was no theories during early days of the public relations and had no or little guidelines to direct them in order to craft tactics, programs, strategies and communication plans. In the 19th centaury the press agents worked hard in order to create news to influence the public opinion. The model is called as the press Agentry model (GAO et al. 2013). A press agent also conducted a research or survey to manipulate the behaviour of the people. The model is one way communication in which press agents uses manipulation and persuasion to influence the behaviour of the public. Therefore, the model is used by the practitioners as a one way communication in order to sell their products and services. The public information model is also a one way communication methods but the flow of messages are accurate. It helps to provide accurate information and helps to encourage ethical practices. In 20th centaury the focus was on that the public relations practitioners should move towards more accurate and truthful messages. The model is commonly used by the government agencies, law enforcement agencies and military units. The two way asymmetric model shows that feedback system is significant to the practitioner but aim was not to improve the organizational practices but to influence the attitudes of the audiences (Gregory 2010). The model is considered as the most ethical model and feedback gathered nby the organization is used to change the organizational practices. Discourse can be depicted as the themes attitude as well as values expressed via oral along with written statements behaviour, images etc, which at a undertaken time along with place under a certain institutional and non institutional background as well as considered meaningful. Importantly the disclosure claims to be significant and at the same time claims to be truth (McKie and Willis 2012). For example the discourse is as follows an individual should have at least a degree to become a successful man. Discourse can be depicted a system of thoughts comprised with concepts, attitude, course of activities, beliefs and practice which methodically construct the matter as well as the world of which they speak. The public relation practitioners are engaged in the maintenance as well as transformation of the discourse initially via the production along with distribution of text that facilitate certain socio cultural practices. With the consideration of the discourse theory, the role of thi s plays an effective element for the PR. In relation to the civil society, the degree of the work for the public relation helps in the creation of the influence for the public discourse and thereby it also helps in the mitigating the contentious issues. The related academic discipline also helps in the influencing the critical discourse made for the employment and thereby it also helps in the generation of the professional practices for the enhancement of the communication campaign. The current understandings depict the social roles played by the PR with the construction of the public professions and also help in the creation of the articulation of the relationship between the public relation and the public interest (McKie and Willis 2012). With focusing on the part of the conceptualisation, the effective public spheres are made for reviewing the perspectives and the drawbacks of the works made according to the discourse theory in todays PR relation. As mentioned above, the advertisement used during their 2014 campaign, the father is requesting to use the daughters savings to fuel his addiction to gambling. This can be seen as an inappropriate due to the fact that the daughter is still a minor and that she is unable to provide for herself, let alone provide for her father, especially his gambling addiction. It seeks to inform the viewers that friend and family around you will be affected just by picking up gambling, As seen, the social discourse this advertisement generated is that gambling is harmful not just to yourself but your loved ones as well. Social discourse Talk about the social impact of gambling addiction, example loan sharks harassments, It can be said that the gambler might not focus on his job due to the constant thinking of gambling or solving their monetary crisis with the ah longs, thus they may get fired from their job which can pile on to their list of problem, having to now worry about providing for their family. These worries can lead to an immense amount of pressure, resorting to crime or even committing suicide to solve the problems. Ultimately these actions harms the loved ones the most. Not just the loved ones, the other party that can be impacted by the gambler would be the company one is working for. Due to ones gambling addiction, one may not be entirely focused on the job, leading to the other colleague to pick up the slack, meaning that more work has to be done by the others (Oliver 2010). Along with hurting the near and dear ones of the family, the gambler also at the same time puts the future of the children of the family in stake. As seen in many cases, children need to drop out from school at a very early age because of the simple fact that their guardian have lost all money on gambling and are therefore unable to afford for the basic necessities of the life of a child (Parsons 2008). Children are rid of their childhood as a consequence of Problem Gambling. Problem Gambling leads to people losing out the right track of mind and getting involved in other heinous crimes and activities as they are always in desperate need of money. There are also situations where a gambler is known to be in such a huge debt that he killed his family and himself in order to get rid of the problems (Sheehan and Xavier 2009). Gambling can never be good for the society as ones gain clearly means anothers loss. Moreover since this game is dependent on luck, it is not logical to support such a sport. Conclusion The gambling is one of the most dreadful habits of human being as it plays a vital role in the down fall of an individual. Economically a person can be down to the worst position by the gambling. Apart from the financial hazards, the gambling can play significant role to drop the psychology of a human being. It is perceived that due to the bad habit the individuals sale their valuables, ornaments, properties even it has been perceived that individual bets on their nears and dears (Tench and Yeomans 2006). Singapore is the worst example of the gambling country; it is ranked as worlds 2nd largest gambling country. There are several people in this country indulge in gambling activities and they incurred a huge amount of money in order to peruse their gambling habit. References O'Shaughnessy, John and Nicholas J O'Shaughnessy. 2004. Persuasion In Advertising. London: Routledge. Moss, Danny, DejanVercÃÅ'Å’icÃÅ'Å’, and Gary Warnaby. 2000. Perspectives On Public Relations Research. London: Routledge. Xavier, Robina, Kim Johnston, Amisha Patel, Tom Watson, and Peter Simmons. 2005. "Using Evaluation Techniques And Performance Claims To Demonstrate Public Relations Impact: An Australian Perspective". Public Relations Review 31 (3): 417-424. doi:10.1016/j.pubrev.2005.05.006. Barlowe, Katie. 2014. "Singapore Anti-Gambling Campaign Goes Viral With Germany Win".Casino.Org. https://www.casino.org/news/singapore-anti-gambling-campaign-goes-viral-with-germany-win. Dilenschneider, Robert L and Maria Bartiromo. 2010.The AMA Handbook Of Public Relations. New York, NY: AMACOM, American Management Association. DuheÃÅ' , Sandra C. 2012.New Media And Public Relations. New York: Peter Lang. Franklin, Bob. 2009.Key Concepts In Public Relations. London: Sage Publications. GAO, Cheng-Hai, Ling Hou, Chao LV, and Ming-Gang WAN. 2013. "Implicit Theories And Group Relation".Advances In Psychological Science20 (8): 1180-1188. doi:10.3724/sp.j.1042.2012.01180. Green, Andy. 2010.Creativity In Public Relations. London: Kogan Page. Gregory, Anne. 2010.Planning And Managing Public Relations Campaigns. London: Kogan Page. Hayes, Darrell C, Jerry A Hendrix, and Pallavi D Kumar. 2013.Public Relations Cases. Boston, MA: Wadsworth/Cengage Learning. McKie, David and Paul Willis. 2012. "Renegotiating The Terms Of Engagement: Public Relations, Marketing, And Contemporary Challenges".Public Relations Review38 (5): 846-852. doi:10.1016/j.pubrev.2012.03.008. Oliver, Sandra. 2010.Public Relations Strategy. London: Kogan Page/CIPR. Parsons, Patricia. 2008.Ethics In Public Relations. London: Kogan Page. Sheehan, Mark and Robina Xavier. 2009.Public Relations Campaigns. South Melbourne, Vic.: Oxford University Press Australia New Zealand. Tench, Ralph and Liz Yeomans. 2006.Exploring Public Relations. Harlow, England: FT Prentice Hall. Theaker, Alison. 2004.The Public Relations Handbook. London: Routledge. Watson, Tom and Paul Noble. 2007.Evaluating Public Relations. London: Kogan Page. WoÃÅ'† n, U-hyoÃÅ'† n. 2010.Public Relations Strategy. Seoul, Korea: Commuication Books.